Data-driven product manager and designer building tools people trust.

Currently leading data strategy and design for Amex's central risk data platform, sourcing and provisioning data across the enterprise to power risk management, reporting and compliance at scale.

2025 – PresentAmerican ExpressModernizing risk management

Resumes.fyi: Successful resumes. Successful results.

2024 – 2025Resumes.fyiHelping students pass the resume screen

2024SplittBill splitting, made friendly

2023CougarCSA 20-year-old club, rebranded

2024PwCAI task automation for tax teams

2023PwCCareer access for 6M+ students

← All work

American Express · Product Manager · 2025–Present

Leading data strategy and design for Amex's central risk data platform.

At American Express, I lead data strategy and design for the central risk data platform: the system that sources and provisions data across the enterprise so teams can manage risk, report on it, and stay compliant. My work sits between the people who own the data and the people who depend on it. I shape how data is governed and delivered, and I design the experience risk professionals use to find it and trust it.

This work is under NDA, so I can't share details here. I'm happy to walk through it in conversation.

Get in touch →

Splitt →

← All work

TAMUhack X · Product Designer · 2024

Splitt, the friendly bill splitter, designed and developed in a day.

View the project on Devpost↗

Three Splitt screens: scanning a receipt, the splash screen, and a personal split

Role: Product Designer
Timeline: 24 hours
Tools: Figma, Miro
Result: Runner-up, Best Design

Overview

Turning a dinner table problem into a product

Splitt is a mobile app that makes splitting a bill with friends painless. It scans receipts, itemizes every expense automatically, and lets a group split any way they want, from an even split to tracking exactly who ordered what.

Notable outcomes

24 hrsfrom blank canvas to working app

200+projects competing at TAMUhack X

2ndplace for Best Design

Promotional material: brand and identity.

Design process

Fast, focused, and built to ship

Mobile design was new territory for our team, so I focused on rapid iteration: getting visuals to the engineers as fast as possible and refining details in parallel.

Splitt home screen and the choice to take a picture of a receipt or enter it manually — Home screen design.

Key interactions

The core challenge was making receipt scanning and item assignment feel effortless, even across several receipts at once.

Multiple receipts: splitting a bill across more than one receipt.

Outcome

24 hours. One real product.

We took an everyday frustration and built a polished, usable solution in a day. Being named runner-up for Best Design out of 200+ projects confirmed that speed and craft can coexist.

The split/IT flow: the main bill-splitting experience from start to finish.

PwC Smart Tasks →

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PwC · Product Design Intern · Summer 2024

Giving 50,000 tax analysts back the time they spent fighting their task tool.

Role: Product Design Intern
Timeline: Jun – Aug 2024
Tools: Figma, FigJam
Users: 50,000+ tax analysts

Tax work is complex. The tools shouldn't be.

PwC engagement teams juggle a huge volume of tasks across many clients at once. Early in my internship it was clear the existing task system was adding friction: analysts spent more time navigating the tool than doing the work.

Smart Tasks was my answer. It's an AI layer that learns from how people use the tool, surfaces the tasks that matter now, and handles status updates automatically, so analysts can focus on the calls that need a human.

Notable outcomes

50K+tax analysts in scope for the redesigned workflow

2 wksshadowing analysts and standups before opening Figma

Autostatus updates, so analysts stop reporting on work and just do it

Feel the friction first

I spent my first two weeks shadowing tax analysts and sitting in on engagement team standups. The goal wasn't only to observe, but to feel where the tool got in the way. By the end I had a clear map of where smart automation could take real load off people.

Design with the constraints, not against them

I worked closely with engineering to pin down which signals the AI could realistically act on in the near term, then designed around those. The result feels intelligent without asking anyone to change how they already work.

“The best tools feel like they're already thinking one step ahead of you.”

Detailed design artifacts are under NDA. I'm happy to walk through the work live.

PwC Career Resources →

← All work

PwC · Product Development Intern · Summer 2023

Closing the gap between 6 million students and the mentors who could change their careers.

Role: Product Development Intern
Timeline: Jun – Aug 2023
Tools: Figma, Python
Users: 6M+ students

Access to opportunity shouldn't depend on who you know

In my first PwC internship I worked on a platform for a non-profit that connects underserved students with career mentors and resources. The platform existed, but it wasn't working. Students weren't finding mentors, mentors weren't replying, and engagement showed it.

Notable outcomes

30%lift in mentor response rate after the redesign

27%more student engagement with career resources

2core flows redesigned from the ground up

Data first, then design

Before opening Figma, I used Python to analyze engagement data: drop-off rates, session lengths, and click paths. It pointed to two problems. Students struggled to find relevant mentors, and mentors had a hard time managing incoming requests.

Search the way students think

I rebuilt mentor discovery around filters that match how students actually search: by industry, career stage, and company, instead of abstract categories. For mentors, I simplified the dashboard so the most actionable requests come first.

“Good design for equity is about removing every unnecessary barrier between a student and an opportunity.”

American Express →

About me

Hey, I'm Jorell. This is my story, alongside a few photos of the people, places and things I love.

Friends sharing mango shaved snow at Din Tai Fung — Sharing shaved snow with fresh mango with friends

Somewhere between design and code.

I studied computer science at the University of Houston, but a lot of my favorite work happened alongside it: leading the CougarCS rebrand, designing through two internships at PwC, and co-founding Resumes.fyi with five friends in my last semester.

The Empire State Building framed by the Washington Square Arch — Washington Square Park, NYC

Making it all happen.

Today I'm a product manager at American Express. The problems are bigger, but the goal is the same one I had in that digital media class: take something complicated and make it clear. Thanks for stopping by!

Jorell smiling in a field of sunflowers — Queen Wilhelmina Garden, San Francisco

Where it started.

I was born and raised in Texas. My first real taste of design came in a high school digital media class, where I opened Photoshop for the first time and didn't want to close it. That curiosity about how things look, and why they work, has followed me ever since.

Sunlit sequoia trees in a forest — Sequoia National Park, CA

In my spare time.

I love hiking and photography, so I'm usually out on a trail with a camera. Otherwise you'll find me cooking, playing Pokémon and Undertale, taking road trips, making Target runs, staying up too late talking with friends, and listening to ambient and hyperpop music.

Other moments to share

Jorell and friends on a Brooklyn street with the Manhattan Bridge behind them

A LEGO Mario Kart set mid-build next to a laptop playing Super Mario Bros.

A double rainbow across a pink and purple sunset sky on Long Island

Experience

American Express

Product Manager

02/'25 - Present

I own strategy and design for Amex's central risk data platform, supporting enterprise risk reporting and management with strong data governance and regulatory controls.

Resumes.fyi

Co-founder

04/'24 - 02/'25

I led design from the ground up, from branding and user research to leading the product, until Resumes.fyi was acquired by Exponent.

PwC

Product Design Intern

Summer '24

I designed an AI assistant for a tax platform used by tens of thousands of professionals.

Product Development Intern

Summer '23

I redesigned a nonprofit platform that connects students with career mentors.

CougarCS

VP of Marketing

'23

I led a full rebrand of UH's largest CS organization, from logos and color to the website, social, motion and merch.