CougarCS · VP of Marketing · Aug – Dec 2023
Revitalizing a student club’s 20-year history with a modern identity
As VP of Marketing, I led a comprehensive rebrand — redesigning the logo, color palette, website, and full visual identity. The result reignited member engagement and attracted major sponsors.
Overview
More than a logo — a full identity revival
As CougarCS faced declining engagement, I led a comprehensive rebrand resulting in 4+ new logos, a fresh color palette, website overhaul, and an impactful visual identity — attracting sponsors including Google, ConocoPhillips, LyondellBasell, Geico, Paycom, and Chevron.
Research & Ideation
Identifying what the old brand lacked
The old branding lacked consistency. CougarCS focuses on professional development — the old logo didn’t represent that. I needed something versatile, clean, and modern, with distinct identities for each of the three branches.
Initial logo wireframe explorations
Default, Web Dev, Info Sec, and Tutoring logos
Design System & Website
Building a cohesive visual language
I created the majority of graphics seen on CougarCS’s Instagram, Discord, and LinkedIn in 2023 — extending into motion design, logo design, UI/UX, and animation.
Redesigned home page
404 page concept
Merchandise and branding concepts
“I wanted to push myself and see what vision I could put out there on my own — and please the crowd I catered to.”
